Technology changes, people don’t

The Question:

“I very frequently get the question, “What’s going to change in the next ten years?” And that is a very interesting question; it’s a very common one. I almost never get the question, “What’s not going to change in the next ten years?” And I submit to you that that second question is actually the more important of the two, because you can build a business strategy around the things that are stable in time.” – Jeff Bezos

The Answer:

“It took millions of years for man’s instincts to develop. It will take millions more for them to even vary. It is fashionable to talk about changing man. A communicator must be concerned with unchanging man. With his obsessive drive to survive, to be admired, to succeed, to love, to take care of his own.” – Bill Bernbach

Why it Matters:

Technology may change. The people we market to don’t

More in this article by Dave Trott.

The Jeff Bezos interview is here. (Quote at 4:30)

 

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