How to grow customer loyalty

Two people holding hands

Want to increase customer loyalty?

Forget about building ‘brand love’ or turning customers into ‘raving fans’.

Do these four things instead:

➡️ Focus on winning more customers
➡️ Deliver on your promises
➡️ Keep reminding people you exist
➡️ Make it easy for people to buy

Why?

Because people buy more often from bigger brands. And brands grow bigger by building their customer base.

Increase your customer base and you’ll increase loyalty.

Job done.

(See How Brands Grow by Byron Sharp)

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Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

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