Want to increase customer loyalty?
Forget about building ‘brand love’ or turning customers into ‘raving fans’.
Do these four things instead:
➡️ Focus on winning more customers
➡️ Deliver on your promises
➡️ Keep reminding people you exist
➡️ Make it easy for people to buy
Because people buy more often from bigger brands. And brands grow bigger by building their customer base.
Increase your customer base and you’ll increase loyalty.
(See How Brands Grow by Byron Sharp)