A lesson in marketing from Tyson Fury?
Didn’t see that one coming!
But here it is, a masterclass in how to get messaging right:
In a wonderfully short, expletive-filled few seconds of pre-fight hype, the Gypsy King manages to deliver a message that:
🥊 Is easy to understand
🥊 Is bang on brand
🥊 Uses emotional language
🥊 Paints a picture in our minds
🥊 And leaves us in no doubt about what we can expect when he meets Deontay Wilder next month.
“How about that for a f*cking message?” Fury asks at the end.
Just about perfect, I’d say.
Watch and learn marketers.
Watch and learn.