Are your customers really ‘yours’?

Here’s a word I bet you don’t use often when describing your customers:

Promiscuous.

Maybe you should though…

You see, people are rarely loyal to a single brand.

They swap and change between them.

Nike buyers also buy adidas.

BMW drivers also drive Volkswagen.

People eat Big Macs, and they also eat Whoppers.

So perhaps it’s best not to think of your customers as ‘your’ customers at all.

You don’t own them.

You share them with everyone else.

Like the post but fancy something a bit longer than 78 words?

Then try my weekly newsletter. Every Friday afternoon I’ll send you one practical positioning tip – so you can make your products easier to understand, easier to remember and easier to buy.

You only need your email to subscribe.

👇

“Interesting content, good ideas, and written in an engaging way.”

Once a week, straight to your inbox.

(You only need your email to subscribe)

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩

Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩

Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩