A lesson from Hollywood

A movie clapper board on plastic balls

You know this marketing game?

You win it when you sell more stuff to people.

And selling gets a lot easier if you keep your pitch simple…

Whether you’re pitching your product in an ad…

In a sales meeting…

Or in a den full of hungry dragons.

Simplicity is your friend.

For me, the best examples of keeping pitches simple come from Hollywood.

Screenwriters, producers and directors use something called a logline to pitch investors on their movie ideas.

A logline is nothing more than one or two sentences that get straight to the point and sum up everything about a movie in as few words as possible.

A value proposition if you like.

There are plenty of great examples to learn from.

But here’s my favourite:

Jaws in space.

Powerful stuff, right?

Even if you can’t guess the name of the film, you know immediately what it’s about.

That’s how simple pitches can be.

***

(Did you guess the name of the film? If not, here you go.

Watch until the end, it’ s worth it.

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Radically simple, high concept marketing.

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Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

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