You know this marketing game?
You win it when you sell more stuff to people.
And selling gets a lot easier if you keep your pitch simple…
Whether you’re pitching your product in an ad…
In a sales meeting…
Or in a den full of hungry dragons.
Simplicity is your friend.
For me, the best examples of keeping pitches simple come from Hollywood.
Screenwriters, producers and directors use something called a logline to pitch investors on their movie ideas.
A logline is nothing more than one or two sentences that get straight to the point and sum up everything about a movie in as few words as possible.
A value proposition if you like.
There are plenty of great examples to learn from.
But here’s my favourite:
Jaws in space.
Powerful stuff, right?
Even if you can’t guess the name of the film, you know immediately what it’s about.
That’s how simple pitches can be.
(Did you guess the name of the film? If not, here you go.
Watch until the end, it’ s worth it.