How to think about positioning

French aviator and author of The Little Prince, Antoine de Saint-Exupéry, once wrote:

“In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.”

If you move in design circles, you’ll be familiar with the quote.

But it’s also a great way to think about positioning your brand.

Simplicity beats complexity.

Every. Single. Time.

So why is it so many companies insist on doing the opposite? 🤔

Like the post but fancy something a bit longer than 83 words?

Then try my weekly newsletter. Every Friday afternoon I’ll send you one practical positioning tip – so you can make your products easier to understand, easier to remember and easier to buy.

You only need your email to subscribe.

👇

“Interesting content, good ideas, and written in an engaging way.”

Once a week, straight to your inbox.

(You only need your email to subscribe)

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩

Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩

Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩