It’ll be hard, but don’t scream

“People don’t buy what you do they buy why you do it.”

If you hear a marketing ‘expert’ utter those words in a meeting, resist the temptation to scream, “BOLLOCKS!” at them at the top of your voice.

(This will be hard.)

Instead, remain calm, and ask some simple questions, like:

➡️ What deodorant did they use this morning?
➡️ What car do they drive?
➡️ What trainers do they wear?
➡️ What’s their favourite chocolate bar?
➡️ What vacuum cleaner do they have at home?

Then ask them about the WHY or PURPOSE of the companies that make those products – and how that WHY or PURPOSE persuaded then to buy the brand.

They’ll run out of answers before you run out of brands to ask about.

Guaranteed.

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Radically simple, high concept marketing.

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Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩