Mind the gap

If you’ve ever travelled the Tube in London, you’ll have seen the sign.

Mind the gap.

It’s good advice when using the Underground.

It’s also good advice for marketing.

The gap in this case is the space between where your prospects are now…

And where they want to be.

Mind the gap and you’ll improve the chances of people buying from you.

Ignore it at your peril!

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Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

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Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩