How to spot a modern-day snake oil salesman.
They’ll make a big song and dance about how their agency/consultancy puts brand purpose before making money.
Then happily sell you a 10K workshop on brand purpose.
Modern-day snake oil
Like the post but fancy something a bit longer than 35 words?
Then try my weekly newsletter. Every Friday afternoon I’ll send you one practical positioning tip – so you can make your products easier to understand, easier to remember and easier to buy.
You only need your email to subscribe.
👇