A sharp lesson for marketers

Ever heard of Occam’s razor?

It’s a philosophical rule that teaches us an important lesson when it comes to positioning.

In layman’s terms, Occam’s razor says:

If you’re faced with competing solutions to a problem, you should prefer the simplest one.

For engineering:
Fewer moving parts = a better solution.

For development:
Fewer lines of code = a better solution.

And for positioning:
Fewer words = a better solution

So, shave away at your positioning until you can shave away no more.

It’s better that way.

Trust me, I have an ‘S’ in my name.

(See the comments if you don’t get that reference. 😉)

Like and comment on LinkedIn – it helps me out a ton

Like the post but fancy something a bit longer than 113 words?

Then try my weekly newsletter. Every Friday afternoon I’ll send you one practical positioning tip – so you can make your products easier to understand, easier to remember and easier to buy.

You only need your email to subscribe.

👇

“Interesting content, good ideas, and written in an engaging way.”

Once a week, straight to your inbox.

(You only need your email to subscribe)

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩

Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩

Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩