Ever heard of Occam’s razor?
It’s a philosophical rule that teaches us an important lesson when it comes to positioning.
In layman’s terms, Occam’s razor says:
If you’re faced with competing solutions to a problem, you should prefer the simplest one.
Fewer moving parts = a better solution.
Fewer lines of code = a better solution.
And for positioning:
Fewer words = a better solution
So, shave away at your positioning until you can shave away no more.
It’s better that way.
Trust me, I have an ‘S’ in my name.
(See the comments if you don’t get that reference. 😉)