Purpose above profit

I’m not a big fan of brand purpose.

But even an old cynic like me has to admit some organisations really do place purpose above profit.

They’re easy to spot. The clue is in the name.

They’re called non-profits.

What I find interesting is the people always banging on about brand purpose never seem to work for them though.

Now, I wonder why that isβ€¦πŸ€”

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You only need your email to subscribe.

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