A positioning rule of thumb

How to tell if your brand positioning is any good.

A quick rule of thumb:

The quality of positioning tends to be inversely proportional to the number of words used to describe it.

Like the post but fancy something a bit longer than 33 words?

Then try my weekly newsletter. Every Friday afternoon I’ll send you one practical positioning tip – so you can make your products easier to understand, easier to remember and easier to buy.

You only need your email to subscribe.

πŸ‘‡

β€œInteresting content, good ideas, and written in an engaging way.”

Once a week, straight to your inbox.

(You only need your email to subscribe)

Nice one! πŸ‘ A confirmation mail is on it's way. Go check your inbox. πŸ“©

Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

Nice one! πŸ‘ A confirmation mail is on it's way. Go check your inbox. πŸ“©

Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

Nice one! πŸ‘ A confirmation mail is on it's way. Go check your inbox. πŸ“©