If you ever find yourself in a workshop in which a consultant presents a proprietary marketing methodology using some wanky sounding acronym like S.M.A.S.H.I.T, G.E.N.E.R.8 or D.E.E.M.A.N.D…
Here’s how you need to respond:
Grab the nearest sharpie and sticky note.
(You’re in a workshop, there should be plenty lying around.)
Use the sharpie to write B.U.L.L.S.H.I.T. on the sticky note in the largest letters possible.
Approach the consultant calmly and confidently.
(With just enough force to bruise their ego, not put them on their ass.)
Slap the sticky note smack bang in the middle of the consultant’s forehead.
Turn, and leave the room with a smile on your face.
Safe in the knowledge your actions have made the world a better place.