A brand love truth

Be careful when marketing gurus start talking brand love.

Theyโ€™re often talking brand bullshit.

Hereโ€™s a better way to think about customer loyalty:

Customers arenโ€™t monogamous.

Theyโ€™re polygamous.

You share them with other brands.

Loyalty is less about customers forming exclusive relationships.

And more about multiple relationships with a group of suitable partners.

Ahem!

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Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

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Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

Nice one! ๐Ÿ‘ A confirmation mail is on it's way. Go check your inbox. ๐Ÿ“ฉ