“Shit in, shit out.”
If you’ve spent any time around developers, you’ll have heard those words a thousand times.
It’s just a colourful way of saying the quality of input determines the quality of output.
It’s also a great way to think about positioning:
Put shit positioning into your business…
Get shit marketing out.
Then try my weekly newsletter. Every Friday afternoon I’ll send you one practical positioning tip – so you can make your products easier to understand, easier to remember and easier to buy.
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(You only need your email to subscribe)
You only need your email to subscribe.
You only need your email to subscribe.