I’ve just visited a website that proudly introduced its world-class, data-driven, machine-reading, AI-based, experience analytics platform…
In a single sentence ‘value proposition’ 62 words long! 😱
Now I’m sorry…
If your homepage value proposition runs non-stop for 62 words and sounds like it was banged out by drunken chimpanzees tap-dancing on broken typewriters, guess what?
You don’t have a value proposition.
You have a problem.
As legendary copywriter David Abbott said:
“Shit that arrives at the speed of light is still shit.”
I couldn’t agree more.