The A-Team Formula

Remember the A-Team?

I’ve watched a ton of episodes recently on Amazon Prime

My eldest loves it. But as an adult, you notice something very quickly.

Every episode is the same.

Without fail, this is what happens:

Beginning: Somebody has a problem
Middle: The A-Team provides the solution
End: A dramatic resolution

That last part usually comes after Hannibal & Co. are locked in a shed containing enough scrap metal and welding equipment to build a flame throwing tank.

They then proceed to wreak havoc amongst an army of bad guys.

Explosions, crashing cars and hails of gunfire follow. Amazingly nobody ever gets hurt.

It’s great entertainment, that keeps my son glued to the TV as much as it did with me when I was his age.

The interesting thing from a marketing perspective is the same formula can be used to tell any story…. even those about our boring old products and services.

Sure, marketing stories may not have the same appeal as the homemade weapons of mass destruction, towering fireballs and general motoring mayhem of the A-Team.

But they can capture and keep the attention of prospects and customers.

Because in the beginning, those people will have a problem.

Once you know what that is, you’ll want to introduce them to your solution.

And finally, it pays off to end with resolution – in which life for your customers becomes a benefit-filled happy ever after, free of the problems they had before buying your product or service.

Sounds like a plan, right?

Here’s how to make it come together:

Problem => What problems are your prospects and customers facing right now?
Solution => How does your product or service solve these problems?
Resolution => How will life be better for people after they buy your product or service?

Let me know if it helps.

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