The best B2B ad. Ever!

B2B sales is hard.

It’s even harder when no one has heard of you.

This ad may be over 60 years old, but it says everything about the importance of brand awareness in B2B:

“I don’t know you.
I don’t know your company.
I don’t know your company’s product.
I don’t know what your company stands for.
I don’t know your company’s customers.
I don’t know your company’s record.
I don’t know your company’s reputation.
Now – what was it you wanted to sell me?”

Moral: Sales start before your salesman calls – with business publication advertising.

Found in Ogilvy on Advertising:

Like the post but fancy something a bit longer than 94 words?

Then try my weekly newsletter. Every Friday afternoon I’ll send you one practical positioning tip – so you can make your products easier to understand, easier to remember and easier to buy.

You only need your email to subscribe.

👇

“Interesting content, good ideas, and written in an engaging way.”

Once a week, straight to your inbox.

(You only need your email to subscribe)

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩

Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩

Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩