The greatest trick…

Over the weekend I watched the Usual Suspects again for the first time in years.

The most memorable line in the movie is this:

“The greatest trick the devil ever pulled was convincing the world he didn’t exist.”

Apparently, the inspiration for it came from French poet Charles Pierre Baudelaire.

But what if the film had been written today?

What inspiration could Oscar winning screenwriter Christopher McQuarrie have drawn upon do you think?

I think he would have looked to the world of marketing.

Seriously.

No doubt about it.

Judge for yourself:

“The greatest trick the devil ever pulled was convincing the world people don’t buy what you do, they buy why you do it.”

I’m right, aren’t I?

Flip ya for real I am.

Like the post but fancy something a bit longer than 125 words?

Then try my weekly newsletter. Every Friday afternoon I’ll send you one practical positioning tip – so you can make your products easier to understand, easier to remember and easier to buy.

You only need your email to subscribe.

👇

“Interesting content, good ideas, and written in an engaging way.”

Once a week, straight to your inbox.

(You only need your email to subscribe)

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩

Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩

Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩