The tip of the marketing iceberg

When people think of marketing, they often think of this stuff:

⭕ Advertising
⭕ Social Media
⭕ Content
⭕ E-Mail
⭕ Websites

They see marketing exclusively through the lens of communications.

But promotional tactics are just outputs of a much bigger, much more important, marketing process – the small tip of a much larger iceberg.

Beneath the waterline of good communications you’ll find:

⭕ Research
⭕ Segmentation
⭕ Targeting
⭕ Positioning
⭕ Brand strategy

This is the 90% of marketing most people don’t get to see.

But it’s the work that gets done in advance.

And the work that goes a long way towards getting the right message…

To the right person…

At the right time.

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Radically simple, high concept marketing.

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Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩