What content marketers forget

What’s the ultimate goal of marketing?

This question was posed in a recent LinkedIn post.

And the responses were shocking…

For many marketers it seems the ultimate goal of marketing is to deliver content.

But not just any old content.

Content that is:

⭕ Engaging
⭕ Educational
⭕ Entertaining
⭕ Delightful
⭕ Surprising
⭕ Inspiring
⭕ Actionable
⭕ Problem-solving

Apparently, it’s also very important to deliver this content whilst:

⭕ Telling a compelling story
⭕ Being helpful
⭕ Not selling

Because this ultimately:

⭕ Creates demand
⭕ And generate inbounds

Now, I’m not here to question the efficacy of content marketing.

That’s not my beef.

THIS is my beef:

In a pool of over 50 marketers…

Not one of them…

Not a single one!

Thought to mention this:

Value.

And how to deliver it.

To the companies and clients they work for – as revenues and profits.

And to the customers they serve – as products and services.

Seems to me the ultimate goal for a lot of marketers is easy to define:

Start focusing on the things that matter.

Like the post but fancy something a bit longer than 157 words?

Then try my weekly newsletter. Every Friday afternoon I’ll send you one practical positioning tip – so you can make your products easier to understand, easier to remember and easier to buy.

You only need your email to subscribe.

👇

“Interesting content, good ideas, and written in an engaging way.”

Once a week, straight to your inbox.

(You only need your email to subscribe)

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩

Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩

Radically simple, high concept marketing.

Once a week. In your inbox.

You only need your email to subscribe.

Nice one! 👍 A confirmation mail is on it's way. Go check your inbox. 📩